
In the hyper masculine, oversexed, misogynistic popular hip hop culture it is rare that we encounter an introverted, self conscious artist that can get radio play. Enter KiD CuDi, a 25-year-old Cleveland native with a different approach to hip hop.
"I gotta terminate the hate spread the positive/without bein wack or cheesy to the little
kids/ So I curse like a sailor and I smoke weed/ I am exactly who in all the rappers kids be"
CuDi, born Scott Ramon Seguro Mescudi, has only released a mixtape and his debut album Man On The Moon: The End of The Day and has already worked with artists such as Kanye West and Common who is the narrator throughout Cudders album. With such connections this early in his career one must ask what makes him so special?kids/ So I curse like a sailor and I smoke weed/ I am exactly who in all the rappers kids be"
CuDi has tapped into a new realm of hip hop that is starting to emerge in the mainstream: Emo. For the longest time a stranglehold has been put on mainstream hip hop that seems to deny some essential emotional outlets. A lot of popular artists out right now are finding new ways to talk about old themes which consist primarily of sex, pride and money. Money is what you have as well as what you are constantly in pursuit of. Sex being the only type of contact given to the oposite sex. It would appear that for the most part one is not allowed to view a woman as equal. Then we have pride which consists of a lot of "anything you can do I can do better" talk and only truly honoring your comrads who are the only people in your life that you have love for, would fight for and would die for.
The most interesting thing about this division of emotional outlets is it causes a conflict of interest psychologically. If you are not allowed to express emotional connection and identification with the opposite sex when you identify as straight but simultaniously cannot seek sexual connection with those who you are emotionally tied to (because we all know that most of hip hop is not too friendly to the homosexual lifestyle) you are never fulfilled when trying to establish a human connection.
I know, I know "where is all this going?" CuDi is a member of this new emo hip hop movement that appears to be expressing the effects of such an emotionally segregated lifestyle. He is constantly expressing his feelings of seclusion and misunderstanding on the part of those around him and although there is still misogyny in the verses there is this longing for that real connection as expressed in CuDi's popular single 'Day N Night',
"The pain is deep/ A silent sleeper you won't hear a peep (peep)/ The girl he wants don't seem to want him too/ it seems the feelings that she had are through (through)"
Every track is wreaking of marijuana and loneliness yet there is always a process in his songs. He starts out very pessimistic and ends optimistically believing that no matter what he can get passed all obstacles with or without help. Such is also the process of his entire album. Beginning with In My Dreams where he identifies that in his head everything is perfect but quickly sobering up in the second track, Soundrack to My Life where he reveals that he felt alone in his own house and mentions having to cope with losing his father. The bulk of the rest of the album consists of hills and valleys of of emotional expression but ultimately ends with the optimistic Up Up And Away, a wake-and-bake themed pop track where CuDi expresses his hope and dissmisle of any haters that might speak ill of him, "I'll be up up and away/ Up up and away cause/ they gon judge me anyway/ so whatever"
KiD CuDi even identifies his smoking as a means of coping with his feelings of alienation.
"Only things that calm me down; pussy and some Cali tree/ And I get both never truly satisfied/ I am happy that's just the saddest lie".
Other artists that are also exploring this new form of hip hop are Drake and Kanye West. Drake in his nonchalant track "Successful" and Kanye in the entirity of his love it or hate it fourth album 808s and Heartbreak. This new emo Hip Hop has even brought on some backlash from one of hip hops biggest names, Jay-Z through his first release from his most recent album The Blueprint 3 entitled D.O.A. or Death Of Autotune,
"All your lack of agression/ Pull your skirt back down grow a set, men/ Nigga this shit violent/ This is death of autotune, moment of silence"
But even this response from Jay-Z seems more tactical than honest. Jigga features CuDi, Drake and Kanye on his latest album in spite of his own alleged views, which suggests a very tactical business move which puts him on both sides of the arguement, getting play from both the lovers and haters of this new sound. And all of that sounds like quite an endoresment and acknowledgement of the power of this Emo Hip Hop.
It seems Kid CuDi can lay to rest some of his fears of being alienated. Though he continiously reminds us that no one understands him it seems quite apparent that he has become one of the loneliest people everyone wants to know.

